Meet the Photographer
Tarrell "CiNo" Deloach
Tarrell “CiNo” DeLoach — Film Director | Screenwriter |
Being from California — Los Angeles to be exact — you grow up with roots that shape your DNA: passion, confidence and instincts just to name a few. There’s pride in that. That same energy, style, and charisma are what Tarrell “CiNo” DeLoach brings to the industry, along with his unconventional ways of making things happen.
As a film director and creative visionary, Tarrell oversees both the business and creative operations — shaping identity, setting standards, and infusing every project with heartfelt genuineness and purpose. With a background in journalism, photography, and film, he’s built a reputation for transforming raw ideas into cinematic stories that inspire and connect.
His leadership reflects the perfect balance between dreaming big and doing the real work — building, growing, and executing with consistency and excellence. Driven by passion, precision, and purpose, Tarrell focuses on helping the youth, uplifting other creators, and empowering the next generation to stay authentic in their approach.
Because when you clock into your vision, you’ll never clock out.
Joshua Major
Josh Major — Creative Director
Originally from Louisiana, Josh Major carries the resilience and drive of his roots into every project he touches. Partnering with longtime friend and creative visionary Tarrell DeLoach, Josh has helped shape the brand’s DNA and bring its vision to life — building a growing platform where authenticity meets opportunity.
Over the past five years, he’s found his true calling behind the camera and in front of the culture, using media as his new home to inspire, connect, and tell stories with purpose.
No Surrender. No Retreat.
THE HEARTBEATs